I am an independent experience design consultant and I am passionate about experiences. I specialise in design leadership and product/service innovation with over 12 years of international experience, 5 years in the MENA region.
I am part of the 1st generation of design integrators fusing strong design leadership with robust professional consulting practices. I have established creative teams in the ‘big-four’ environment to work alongside deep sector specialisms and technology enablement teams. My work has been focused across the product/service development lifecycle, establishing creative capabilities and unlocking large-scale digital transformation through human-centred design.
Brands and organisations I have worked with